#10 Stealth Influence Pt. 2: Content Mastery
How I Make Content
Content seems to be king these day.
The rest of the world is optimizing for likes, follows and engagement. This gives you a massive advantage - if you bias influencing people over vanity metrics.
To be clear, this post is about mastering the art of using content to help change their behavior in a beneficial way. That is very different than getting more likes, shares and engagement.
See, the things that create engagement are not the things that get people to take action.
Read about how to get people to take action in Stealth Influence Pt. 1
Below is the framework I have used for almost a decade. My gym was on a waitlist - even though it was the most expensive option in town. My nutrition company actually grew so fast it grew past my capacity to run it effectively at the time. My private mastermind, The Network, had 44 people paying $36k a year within three months of launching it. Certainty U cohorts are always filled immediately upon opening the cart.
Wanna know what they all have in common?
I’ve never had a large list, a lot of followers or a lot of engagement. I’ve used the same content formula on all mediums - in person, written word, video and audio.
A few years ago, I taught it as a live workshop on it called “Stealth Influence, Content Mastery”. You can get it for free at the bottom of this post. Since it was a live workshop, there was a lot of rambling. You can use the outline below and the worksheets inside the course to stay on track.
Note: this is what I have found effective. If you are optimizing for likes, follows and shares this is probably not the best strategy. I believe this one of the best frameworks if you are running ads to content with the intent of acquiring new clients,
I don’t put a lot of resources into production quality, that doesn’t mean you can’t.
Adapt this framework to your style.
Stealth Influence Full Masterclass:
*THIS POST HAS BEEN MOVED TO THE MAN BITES DOG PLATFORM AND NEWSLETTER. YOU CAN GET IT FOR FREE RIGHT HERE.*
There is forthcoming mini-book that will be sent exclusively to Letter subscribers cover the ins and outs of Stealth Influence.
How I got good at Stealth Influence
A trick for staying motivated and recapturing motivation when it wanes
My marketing strategy
My sales process
How to make people feel smart for buying your stuff
And much more (it’s an hour and forty five minutes long)
You can learn about the Letter at:
Onward
Nic