Start Here
Welcome!
Welcome.
I’m Nic.
I don’t know why you’re here, but I’m glad you are.
This isn’t organized the way people say it should be. That’s intentional. I’ve heard it all before — “You need to make it easy. People will get distracted. You’ll lose them.”
Maybe. I’m not looking for people who need things to be easy. If it’s not worth navigating, I don’t deserve your attention.
The Leaves — What I’m paying attention to
This is the surface. It changes often. No schedule, no system — just signal. Sometimes useful. Sometimes not. Just what I’m seeing, thinking about, or working through in real time.
Instagram · Twitter (X) · This Substack · YouTube · Etc.
The Trunk — Patterns & Principles
People think it’s all different. It’s not. Same problems. Same patterns. Different language depending on the domain.
If you want a place to start, start with the book. Bumpers is short, practical, and will tell you pretty quickly if we see the world the same way.
Get a free digital copy or Buy Bumpers on Amazon
If Bumpers lands, the rest of the trunk is here. Read in any order. Each one is a different language for the same thing.
Man Bites Dog — marketing, sales, business. The frameworks (R3, Stealth Influence, the ad ecosystem) and the worldview underneath them (gravity, timing, inevitability). If you came for the business work, this is the spine.
The Foundry — where these ideas get expanded and applied with the people doing the work. The seasonal operating system that everything else has been pointing toward.
Same root. Different expression.
If something here lands and you want the next thing, the books and posts tell you where to go on their own.
The Root — Gray Wolf
This is not where you start. It’s what everything else comes from.
I have a grandmaster. We train together many days a week — weapons, movement, medicine, breath, mountains. It’s a process of removing delusion and seeing things as they are.
Everything I write, build, or teach traces back to this.
Very few people make it here. Fewer are invited to stay. If you’re meant to find it, you will.
This is the real door into my world.
Gray Wolf: The Legend is the entry. The Transmission is what's behind it.
[If you find yourself reaching for more →]
Onward.
Nic